BetterHelp
Help Is All Around Us
As refined as this project looks on screen, behind the scenes it was a true exercise in staying calm under pressure. Conceived, prepped, edited, and delivered in under a month, the campaign came together blazingly quick. Director Sage Bennett brought a touch of magical realism to the process, working closely with the creative team at Golin to shape a piece where intimate, personal moments unfolded in public spaces.
This marked the beginning of what would become a global campaign, with versions created for continental Europe and the UK.
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Director: Sage Bennett
Producers: Brian Miller, Kris Rey-Talley
DP: Soren Nielsen
Editor: Phil Pinto
Agency: Golin
Location: Austin, TX
