The Future of Fast
Lovingly referred to internally as the ‘Time Machine’ project, this was one of the more fun ones in recent memory.
Drawing on the aesthetics of retro-futurism and 1960’s era NASA, our pièce de résistance was the construction of a meticulously detailed, full-scale 'command center' set, crafted to transport viewers to an era of boundless possibility. The project proved to be a resounding success, catapulting Nike to new heights of engagement and performance that year.
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Director: Tucker Phillips
Photographer: Brian Kelley
Producers: Kris Rey-Talley, John Condne, Brian Miller
Agency: Moss Moss
Location: Chicago, IL
