Saratoga

Dec 1

Defining Taste

Starring WNBA star Skylar Diggins, we worked hand in hand with Hogarth’s production team and the internal creative team at Primo Brands to produce this spot, which premiered during this year’s Golden Globes.

Diggins is a standout personality in a league whose players represent athletic excellence, a bold take on style, and who cast a light on the possibilities – and challenges – facing women in sports today. The acclaimed athlete now brings her signature style to her starring role in Saratoga’s new campaign.