Vizio
Aurora
Hear Like You’re There
The creative team at Digitas approached us with a unique challenge: how could we produce four highly technical, ambitious campaign films on a tight timeline and with limited resources? Through a clever mix of practical elements, CGI, and AI, the ‘Hear Like You’re There’ campaign was born.
Huge credit goes to director Liam Chapple, who really advocated for working with real animals - including an alligator, wolf, fennec fox, owl, and an assortment of reptiles - in order to give the spots some extra magic. He also crafted the overall approach, combining what could be done practically, what needed to be accomplished in post, and where AI could plug into our workflow to fill the gaps.
This brand campaign for Vizio’s new line of high-end televisions consisted of 4x broadcast spots and a unique stills campaign.
Video
Rainforest
Ghost Town
Race Day
Stills
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Director: Liam Chapple
Producers: Brian Miller, Kris Rey-Talley
DP: Bjorn Amundsen
Photography: Kristopher / Steven
Post House: Whitehouse + Carbon
Agency: Digitas ATL
Location: Chicago IL
